Market leader San Miguel Brewery Inc. (SMB) has included the seal of the highly prestigious Monde Selection Awards in the label of the San Miguel Premium All-Malt Beer to signify the first gold medal received in 2009 by the brand from the international award-giving body for finished food and beverage products.
Launched only in August of 2008, it was the first attempt for SMB’s premium beer in the Monde Selection Awards and the brand has immediately earned the jury’s nod for its malty flavour, pleasant hoppy notes, sweetish taste and smooth balanced bitterness. San Miguel Premium All-Malt has now joined the ranks of Monde favorites San Miguel Pale Pilsen, San Miguel Super Dry and Cerveza Negra in the gold medal citation.
In 2009, SMB has sold 174.6 million cases and San Miguel Premium All-Malt was among its biggest performing brands in terms of growth.
San Miguel Premium All-Malt Beer belongs to the strong portfolio of 8 beer brands and one non-alcoholic beverage of the largest beer producer in the Philippines. Other San Miguel Beer brands are San Miguel Pale Pilsen, San Miguel Super Dry, Cerveza Negra, San Mig Strong Ice, Red Horse Beer, San Mig Light, Gold Eagle Beer and the non-alcoholic beverage Cali.