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HomeNewsGrandest lights and sounds show highlights 2010 San Miguel Oktoberfest welcome September 10, 2010, Pasay City

Grandest lights and sounds show highlights 2010 San Miguel Oktoberfest welcome September 10, 2010, Pasay City

September 15, 2010

Beer market leader San Miguel Brewery Inc. (SMB) welcomes the world’s most popular beer festival with the most ambitious lights and sounds show in the country, on top of the hottest live acts, exciting games and endless flow of all our favorite San Miguel Beer brands.

The much-anticipated San Miguel Oktoberfest will kick off first in Metro Manila at the SM Mall of Asia Concert Grounds. Event sponsor Microtel Mall of Asia will serve as the actual projector venue of a series of 11 audio-visual presentations that harness the same technology used in New York, Paris, London, Sydney and Tokyo.

Parokya ni Edgar, The Dawn, Freestyle, Slapshock, Mayonnaise and Spongecola headline tonight’s celebration together with Bloom Brothers, Gloc 9, Manoeuvers, Philippine All Star Dancers, Mocha Girls and Kitty Girls.

SMB president Roberto N. Huang leads the ceremonial toast, together with officials from the Department of Tourism and Pasay City Mayor’s Office.

Also joining the festivities are SMB endorsers Dingdong Dantes, Marian Rivera, Isabel Daza, Georgina Wilson, Derek Ramsay, Django Bustamante, Efren “Bata” Reyes and the San Miguel Beermen PBA cagers.

The San Miguel Oktoberfest will also kick off at Paseo de Sta. Rosa in Greenfield City, Laguna on September 11; SM City Davao on September 17; Robinsons Starmills Pampanga on September 18 and at Parkmall Cebu on September 24.Sustaining parties will be held in 15 key cities nationwide.

All of San Miguel’s 8 multiple award-winning beer brands, plus the limited edition San Miguel Oktoberfest Beer or “Oktobrew,” the first-ever all-malt, low alcohol beer, will likewise be offered in all San Miguel Oktoberfest parties.

Apart from the trademark big parties, SMB has prepared various surprises to extend the Oktoberfest experience.

Oktoberfest babes will visit more than 10,000 houses for the On-the-House Raids every Friday, Saturday and Sunday of September and October. If the raiding team spots a case of any San Miguel beer in your home, you will get a limited edition San Miguel Oktoberfest Mug.

The San Miguel Oktoberfest Tansankatutak promo will also give away collectible items in exchange for San Miguel Beer Crowns. Prizes include the San Miguel Pale Pilsen USB Flashdrive, San Mig Light Bottle Opener, Red Horse Beer Flashlight, Gold Eagle Beer Fan, San Mig Premium All-Malt Key Chain, San Miguel Super Dry Laser Light, Cerveza Negra Ballpen, or the San Mig Strong Ice Bottle Opener. Redemption centers are San Miguel Beer Sales Offices, Andok’s Lechon Manok branches and Petron Treats stores.

This year’s San Miguel Oktoberfest also introduces the 9-Ball Billiards Open. Approximately P1 million worth of cash prizes will be given away to winning players who will participate in General Santos City, Dagupan, Bacolod and Manila. Interested players simply have to buy three packs of the San Miguel Oktoberfest Limited Edition Pack and present a proof of purchase at qualifying round venues.

Also available during the Oktoberfest season is the specially-designed San Miguel Oktoberfest Limited Edition Pack which contains all the eight award-winning San Miguel Beer brands plus the San Miguel Oktoberfest Beer, a must-have personal collection for San Miguel Beer lovers.

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